ExperienceMatters.
Every interaction shapes trust. We help mission-driven organizations align strategy, brand, people, operations and technology to create better experiences—and move their mission forward.
Experience Gene brings to MAP · Prior roles and collaborations
Connecting the pieces
When the pieces stop working together.
As organizations evolve, strategy, brand, teams, operations and technology don’t always evolve together. What works within one department can create friction across the organization—and for the people it serves.
The challenge isn’t always doing more. It’s bringing the right pieces together around what matters most.
Who we help
For organizations ready to move forward.
We partner with established, mission-driven and purpose-led organizations navigating growth, change and new opportunities. From leadership alignment to brand, digital experience and operations, we connect strategy with execution.
Nonprofits and humanitarian organizations · Churches, ministries and faith-based organizations · Technology and SaaS companies · Healthcare, wellness and service organizations · Purpose-driven businesses.
How MAP works
Senior experience. Lean teams. Smarter execution.
Work directly with Gene Lee, backed by 30+ years of executive leadership experience. AI-enabled research, strategy and design workflows accelerate the work, with trusted specialists brought in when needed—without unnecessary layers or overhead.
Explore our approachEspecially when you’re navigating
Growth
Demand is changing. Align your teams, priorities and operating model for what comes next.
Leadership alignment
Different priorities are slowing progress. Build a shared direction and a plan your team can act on.
Brand credibility and trust
Your brand no longer reflects where you are or where you’re heading. Clarify your story, revitalize the design, and bring it all to life consistently.
Digital transformation
Your website, products and systems need to work better together. Connect them around the people who use them.
Operational effectiveness
Processes add friction instead of value. Simplify workflows and help people work across teams.
Practical AI adoption
Move beyond the possibilities. Find useful applications, establish guardrails and support adoption.
Customer experience
People feel the gaps between touchpoints. Connect the journey into one coherent experience.
Selected work
Enterprise perspective. Practical application.
Experience from Gene’s prior executive roles, alongside King of Kings, his founder-led venture. Different contexts. The same focus on connecting strategy, brand and experience.
Mailchimp
Growing beyond what made you successful.
Evolving a beloved email brand into a connected platform for small-business growth.
Growth · Leadership · Brand evolution · Digital transformation · Customer experience
King of Kings
A brand built from the ground up.
Bringing a new company to life — from brand strategy and identity to apparel and its e-commerce home.
Brand strategy · Logo identity development · Apparel design · E-commerce website design
PlayStation
Connecting an increasingly complex ecosystem.
One experience across console, mobile and web for a global audience.
Leadership · Digital transformation across console, web and mobile · Redesign of the PS5 UX experience
Insights
Ideas for organizations moving forward.
Where is your organization trying to go next?
Whether you're navigating growth, change, or a new opportunity, let's explore what it will take to get there.
Book a free consultation